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Principles from books, scripture, videos, and journals that form the foundation of the ENOMYS methodology.
People don't have buying problems. They have thinking problems. The job of the modern sales professional is not to convince, pitch, or pressure. It is to ask questions so precise that the prospect discovers their own problem, feels its urgency, and arrives at the solution themselves. When they tell you what they need, it was never your idea. That is the only close that lasts.
— Jeremy Miner, NEPQ: The New Model of Selling
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